Passionate about wine.
Passionate about service.

Crystal Potter

Crystal Potter


Crystal Potter is the owner, business manager and chaperon of wine-related chaos at Potter Wines. Crystal got into the wine business by a considerable amount of divine intervention in 2012 alongside her husband and winemaker Von Potter

Well before that, she graduated from Boise State University with a Bachelors in Mass Communication/Journalism with an Emphasis in Public Relations. She followed in the masochistic footsteps of her family's long line of entrepreneurs and in 2008 she started her own fitness business called Poise Health & Fitness, which she still runs part-time outside of winery duties.

Crystal loves obvious things such as wine, fitness and her two children - Lila and Luke. She also enjoys the small things in life such as an uninterrupted cup of coffee in the morning, actually being home when UPS delivers a personal wine club shipment, clean bed sheets at night, people who use good manners and other winos who are deeply excited about the Idaho wine industry.

Idaho Grape Growers & Wine Producers Commission
821 W. State St. Boise, ID 83702
Phone: 208.332.1538
Fax: 208.334.2505