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Capital Press - Grant for Idaho Wineries

8/1/2013

Grant allows Idaho wineries to promote region

By SEAN ELLIS

Capital Press

CALDWELL, Idaho -- A group of wineries in the heart of Idaho wine country will use a $30,000 grant as seed money for an advertising campaign aimed at increasing the number of visitors and direct sales. The main goal of the campaign will be to let people in Boise and Utah know that there are a lot of wineries in the Sunnyslope area near Caldwell, which is 40 minutes from Boise and four hours from Salt Lake City.

"This (grant) is going to help a lot," says Ron Bitner, a member of the Sunnyslope Wine Trail Group, which obtained the specialty crop grant from the Idaho State Department of Agriculture.