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Precept Wine Buys Ste. Chapelle Winery

5/23/2012

Washington Company Hopes to Put Idaho Wine on the Map
Precept Wine bought Ste. Chapelle winery from struggling Ascentia Wine Estates Harris Meyer
Posted: May 22, 2012

The head of Seattle-based Precept Wine said he hopes to boost the visibility of Idaho wine with the company's purchase of that state’s oldest and largest producer, Ste. Chapelle Winery. Privately-held Precept bought Ste. Chapelle from Ascentia Wine Estates for an undisclosed price, the company announced May 14.
“With its higher elevations, cool climate and good viticulture opportunities, Idaho’s untapped potential is unbelievable,” said Andrew Browne, Precept’s CEO, who started the company with the Baty family in 2003. “Sommeliers want to try new things. I’m optimistic that if we put the right stuff in the bottle, it will be a cool and intriguing story and we’ll put Idaho wine on the map.”


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